Affiliate Partners

Play Regal Casino’s affiliate programme is a partnership opportunity for publishers, streamers, affiliates and marketing partners who want to work with us over the long term. We aim to keep the arrangement straightforward: agree where and how you can promote us, set out the commercial terms clearly and give you a point of contact for campaign questions.

What the programme is for

We work with partners whose audiences and content are a suitable fit for Play Regal Casino. That may include editorial websites, comparison platforms, video channels and other established marketing channels. Before any activity begins, we review the proposed placement and intended audience so both sides understand what is being promoted and where it will appear.

Market eligibility matters. UK-targeted activity must not go live unless we have confirmed that it is permitted. Partners should not assume that an existing campaign, link or creative can be used for a different audience without approval.

Partnership benefits

Our approach is based on clear terms and useful day-to-day communication. Partners can discuss suitable placements, ask for current creative and raise questions about campaign performance. We would rather agree a workable plan at the outset than leave expectations unclear once traffic starts.

We also recognise that different partners work in different ways. A publisher may need copy that fits an editorial page, while a streamer may need a simple explanation of what can be shown on a channel. We review those needs as part of the partnership discussion.

Commission structure

Commission terms are agreed individually before a campaign starts. The applicable model, qualifying activity, calculation method and payment terms should be set out in the partner agreement. Any changes to those terms should be discussed and documented, so there is a clear basis for reviewing performance and payments.

Tracking and reporting

Partners need to know how referred activity is recorded and how their results are assessed. We explain the reporting available for each arrangement and the process for querying a figure that does not look right. Reports should be read alongside the agreed commission terms, including any conditions that affect what qualifies.

Marketing tools and support

Where available, we provide approved links, creative and guidance for agreed placements. Please use current materials and check with us before changing claims or adapting copy for a new channel. If a placement needs updating or removing, we aim to communicate that promptly.

Working together over time

A good affiliate relationship needs regular review, not just a launch date. We welcome practical feedback on materials, reporting and campaign fit, and we are open to adjusting an agreed plan as circumstances change. If you would like to explore a partnership with Play Regal Casino, tell us about your channel, audience and intended markets so we can discuss the next steps.